{"id":440,"date":"2013-02-19T23:56:02","date_gmt":"2013-02-19T22:56:02","guid":{"rendered":"http:\/\/www.waborg.se\/?p=440"},"modified":"2013-02-20T00:00:51","modified_gmt":"2013-02-19T23:00:51","slug":"du-vet-att-du-fyllt-40-nar","status":"publish","type":"post","link":"https:\/\/www.waborg.se\/2013\/02\/19\/du-vet-att-du-fyllt-40-nar\/","title":{"rendered":"Du vet att du fyllt 40 n\u00e4r&#8230;"},"content":{"rendered":"<p>&#8230; det dyker upp reklam f\u00f6r Tena inkontinensskydd p\u00e5 Facebook. Jag fick annonsen ifr\u00e5ga h\u00e4romdagen och idag <a href=\"https:\/\/www.facebook.com\/erkstam\/posts\/10151275837337441\" target=\"_blank\">kommenterade \u00e4ven Daniel Erkstam<\/a> annonsen p\u00e5 Facebook. (Tyv\u00e4rr missade vi b\u00e5da att ta en sk\u00e4rmdump f\u00f6r att kunna visa den efter\u00e5t.) Sk\u00f6nt att \u00e5tminstone veta att man inte \u00e4r ensam i det segment Tena valt ut att rikta sin annons till, uppenbarligen \u00e4r det fler medel\u00e5lders m\u00e4n och kvinnor i n\u00e4tgemenskapen som sett denna eller annan reklam med liknande urval av m\u00e5lgrupp.<\/p>\n<p id=\".reactRoot[7].[1][2][1]{comment10151275837337441_24438441}.0.[1].0.[1].0.[0].[0][0]\" data-hovercard=\"\/ajax\/hovercard\/hovercard.php?id=703867574\" data-ft=\"{&quot;tn&quot;:&quot;;&quot;}\">Jag har inte sj\u00e4lv testat att annonsera p\u00e5 Facebook, men det verkar onekligen som att segmenteringen inte fungerar s\u00e5 bra p\u00e5 en j\u00e4mf\u00f6relsevis s\u00e5 liten marknad som Sverige. Bara \u00e5ldersurval l\u00e5ter v\u00e4l brett f\u00f6r att sprida relevant reklam. Jag tror att relevant reklam \u00e4r en f\u00f6rdel f\u00f6r b\u00e5de annons\u00f6rer och oss som den visas f\u00f6r, den ger mer pengar tillbaka respektive st\u00f6r mindre, s\u00e5 att skicka samma annons till f\u00f6r stora grupper riskerar bara att ge negativ uppm\u00e4rksamhet som resultat.<\/p>\n<p>Och nej,\u00e5tminstone \u00e4n s\u00e5 l\u00e4nge tillh\u00f6r jag inte m\u00e5lgruppen f\u00f6r annonsen.<\/p>\n<p>&nbsp;<\/p>\n<p>Dag 28 i #blogg100<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; det dyker upp reklam f\u00f6r Tena inkontinensskydd p\u00e5 Facebook. Jag fick annonsen ifr\u00e5ga h\u00e4romdagen och idag kommenterade \u00e4ven Daniel Erkstam annonsen p\u00e5 Facebook. (Tyv\u00e4rr missade vi b\u00e5da att ta en sk\u00e4rmdump f\u00f6r att kunna visa den efter\u00e5t.) Sk\u00f6nt att \u00e5tminstone veta att man inte \u00e4r ensam i det segment Tena valt ut att rikta &hellip; <a href=\"https:\/\/www.waborg.se\/2013\/02\/19\/du-vet-att-du-fyllt-40-nar\/\" class=\"more-link\">Forts\u00e4tt l\u00e4sa<span class=\"screen-reader-text\"> \u201dDu vet att du fyllt 40 n\u00e4r&#8230;\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.waborg.se\/wp-json\/wp\/v2\/posts\/440"}],"collection":[{"href":"https:\/\/www.waborg.se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waborg.se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waborg.se\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waborg.se\/wp-json\/wp\/v2\/comments?post=440"}],"version-history":[{"count":5,"href":"https:\/\/www.waborg.se\/wp-json\/wp\/v2\/posts\/440\/revisions"}],"predecessor-version":[{"id":442,"href":"https:\/\/www.waborg.se\/wp-json\/wp\/v2\/posts\/440\/revisions\/442"}],"wp:attachment":[{"href":"https:\/\/www.waborg.se\/wp-json\/wp\/v2\/media?parent=440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waborg.se\/wp-json\/wp\/v2\/categories?post=440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waborg.se\/wp-json\/wp\/v2\/tags?post=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}